September 18, 2016 – September 18, 2016
1120 N Hickory Farm Ln
Date: Sunday, September 18
Location: KenMar Studio in Appleton
Cost: $99 for members and non-members
“A Focus on Family Portraiture”
Don MacGregor will discuss designing, photographing and selling family portraits that command top shelf compensation.
The day will start with creating the foundation of the portrait sale during the consolation process, the design process and we will move into the posing and lighting contribution to the project. He will explore the words and scripts that are used to build purchasing desire and make closing the sale that much easier. We will spend time on post production to insure that what you show the client is the very very best and stand head and shoulders above the weekend photographers.
Don MacGregor started his PROFESSIONAL career in 1970 and started MacGregor Studios in 1974. The studio has grown from a humble beginning in an apartment to a 500 sq ft store front and finally to a 3500 sq foot building in Vancouver. The studio has gone through several changes over the years. Wedding photography has comprised approx. 40% of the studio business and has been consistent over the years. Graduation portraits were a foundation in the 70’s and 80’s. The 90’s saw a dramatic focus on Lifestyle family and wall portraiture which now comprises almost 70% of the studios sales. Today, the studio focuses on family portraiture and wall décor.
Attending this program qualifies current PPA members for 1 continuing education merit.